Thursday, July 28, 2011

Size Doesn't Matter

Now that may not seem a big deal to you, but I can say it was a big deal for me.
Here's why.

1. I had been thinking that lobster roll all week. Every time I thought the age was spinning, I thought the lobster roll in place.

2. It was the last lobster roll I was going to eat for a while because I was starting a diet the next day.

3. I live in Maine. We ate lobster rolls very, very seriously.

So this morning I found myself complaining bitterly to a friend about my bad lobster roll birthday. He grimaced sympathetically and nodded, the very image of compassion.

Then she looked sternly into his eyes, leaned forward and with his deeper voice whispered, "I just had the best lobster roll I've eaten in my life. Want to know where?"

You wanted to know where? Of course I wanted to know where!

Therefore, he said. And when I said I'd never heard of the place even though only a few miles from where I live, I said, "No one I know is only a tiny local store -... Actually only one species of the neighborhood convenience store. "

"And the lobster rolls are good?"

Kate rolled her eyes and smacked his lips. "The best!"

So I got directions from her. Oh yes, I knew the place. I went through all the time. It was exactly what Kate had described - only a small local shop. No big deal at all.

And that got me thinking.

The provider of bad birthday rolls of lobster is a right recognized and very large restaurant on the water in one of the most charming towns on the coast of Maine. The antithesis of Kate's "tiny, tiny place ... a sort of neighborhood convenience store."

This is what I concluded.

Size does not matter. Location does not matter. What matters is the value delivered to the customer.

Is the case of lobster rolls, and is true of the coaching services.

(Phew! Finally! I wondered if I would ever get to the point.)

The size of your business, no matter. I bet you're like me - a spectacle of a person running your coaching practice of your home office.

The location of your business, no matter. You can be located at the ends of the earth so that there is good phone and Internet service, right?

None of that matters as long as they deliver value.

In fact, its smaller size can be an advantage when it comes to attracting customers and delivering value. Nobody wants to be customer faceless, nameless No. 98673. And when everyone appreciates the personal touch that is piled on top of service and value.

So here's a question for you. If small is good, then why do so many coaches spend so much time trying to sound so big?

Here's a suggestion. Keep your message in tune with its size. When you communicate with your prospects and customers do not pretend to be neither more nor less than what they are - a really great car, which happens to be a one-person band.

"We here at coaching Incorporated would like to welcome to our website."

"This is Jane Doe Coaching for you and I would like to welcome you to my website."

What sounds more personal? Accessible? What makes you feel welcome? What you are more inclined to trust, even at this early stage in the game?

Coaching is a relationship based business. That the land clients and make sales to make personal connections. To retain customers and make more sales when establishing relationships.

So why would you want to use high, a step closer to the language that keeps your relationship with your market in a kind of distance? The answer is that it would not.




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